Wednesday, February 29, 2012

FED:Aged care report due for release


AAP General News (Australia)
08-07-2011
FED:Aged care report due for release

CANBERRA, Aug 7 AAP - The Productivity Commission is set to release its much-anticipated
final report into aged care in Australia.

The commission will release Caring for Older Australians in Canberra on Monday.

A draft report, released late last year, found the current system suffers several key weaknesses.

"It's difficult to navigate and the quantity of services is limited," the commission found.

It recommended a new independent regulatory commission be established and, somewhat
controversially, allowing providers to charge bonds for high-care beds in nursing homes.

AAP jcd/nb

KEYWORD: AGED

� 2011 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Aussie scientists create world's first cloned cow using new method


AAP General News (Australia)
02-17-2005
Fed: Aussie scientists create world's first cloned cow using new method

Australian scientists have unveiled the world's first cow cloned through a technique
known as serial nuclear transfer.

BRANDY, a two-month-old healthy Holstein-Fresian calf, was created by researchers from
Monash Institute of Medical Research in Melbourne and the Genetics Australia Co-operative.

Head researcher, PhD post graduate VANESSA HALL, says the method has been used to clone
mice and pigs before, but this is the first bovine.





The regular method used to clone animals involves inserting a single donor cell into
an egg, with its DNA removed, and implanting the subsequent embryo into a surrogate mother
for gestation.

But when using the serial nuclear transfer method, scientists fuse nutrients from a
recently fertilised egg to the cloned embryo before it's placed in the surrogate, thus
enhancing remodelling of the DNA.

AAP RTV mj/gfr/lm/rt

KEYWORD: BRANDY (MELBOURNE)

2005 AAP Information Services Pty Limited (AAP) or its Licensors.

VIC:Vic campers warned of possible flooding


AAP General News (Australia)
04-11-2011
VIC:Vic campers warned of possible flooding

MELBOURNE, April 11 AAP - Holidaymakers have been warned not to camp near creeks and
rivers with parts of Victoria bracing for heavy rain and possible flash floods.

Victoria is expected to receive heavy rain on Monday night and into Tuesday, with the
Victorian State Emergency Service (VIC SES) warning it could lead to flash flooding.

The Bureau of Meteorology has issued severe weather warnings for the state's north
central, central, west and south Gippsland, and northeast districts.

VIC SES commander John Parker said the main concern for emergency services was the
possibility of flash flooding.

"With school holidays upon us, people in these forecast districts should exercise caution
if they are camping near creeks and rivers as they may rise quickly and without warning,"

he said.

"The best decision would be to move away from the creeks and rivers to higher ground
as waters are likely to rise overnight."

AAP mn/sn

KEYWORD: RAIN VIC

� 2011 AAP Information Services Pty Limited (AAP) or its Licensors.

FED:Ken Henry calls it a day at Treasury


AAP General News (Australia)
12-21-2010
FED:Ken Henry calls it a day at Treasury

By Colin Brinsden, AAP Economics Correspondent

CANBERRA, Dec 21 AAP - It's not often that a public servant leaves their mark on mainstream
society, or is seen as bit of a celebrity.

But Ken Henry will leave the role of Treasury secretary early next year ticking both boxes.

Described by Prime Minister Julia Gillard as "one of the greatest of all Treasury secretaries",
he will leave a big hole as the Labor government's go-to man.

But his decision to step down from a position that he's held for a decade shouldn't
come as too much of a surprise.

Asked during a Senate hearing in July whether he would be available for a further five-year
term as secretary, his response was hardly one that saw him relishing the idea.

"With your indulgence, I am going to decline to answer that question," was all he would say.

He will leave the legacy of his root and branch tax review - which was 18 months in
the making and will form the centrepiece of discussion at the Gillard government's promised
tax summit next year.

The government has so far only scratched the surface of his 130-odd recommendations,
but the initial mining tax - the resource super profit tax - caused an uproar in the mining
industry and drew attacks from the federal opposition.

Dr Henry was the chief architect of the then Rudd government's stimulus measures in
response to the global financial crisis.

Despite being appointed Treasury secretary in 2001 during the realm of the then Howard
government, and re-appointed for a further five years in 2006, Dr Henry and the coalition
parties were hardly bosom pals in opposition.

He was attacked for the size of the stimulus, his department's forecasting, and even
the timing of his holidays.

But opposition treasury spokesman Joe Hockey was quick to offer his thanks for Dr Henry's
service on the announcement of his retirement.

"In the many years I have worked with Dr Henry, there have been robust exchanges, but
at all times I have respected his opinions and commitment to the job," Mr Hockey said
in a statement on Tuesday.

There were few surprises when Treasurer Wayne Swan announced in 2008 that Dr Henry
would chair the review team for the biggest review of the taxation system since 1975,
given his CV.

He joined the Treasury's taxation policy division in 1984 after completing his PhD
while lecturing at the economics department of the University of Canterbury in Christchurch,
New Zealand.

He was a senior adviser to then treasurer Paul Keating on taxation policy, head of
Treasury's Taxation Policy Division, and chairman of the Howard government's taxation
task force.

He was also deputy secretary of Treasury's economic group during the last major tax
change in 2000 - the introduction of the GST.

Tax aside, the formidable Dr Henry has the unique role of having a commanding advisory
role in the government's fiscal policy, as well as having a hand in the the Reserve Bank
of Australia's (RBA) interest rate decisions as a member of its board.

He has a social conscience, he's an environmentalist, and female journalists of a "certain
age" think he's a dish, apparently.

The Taree-born 53-year-old was awarded a Companion of the Order of Australia General
Division (AC) in the Australia Day Honours 2007 for his services to the economy and devotion
to native wildlife.

And it may not be the last we hear of Dr Henry.

"Over the coming months, I will be having further discussions with Dr Henry concerning
his future," Ms Gillard said on Tuesday when announcing his decision to step down.

So it may not be retirement to focus on a passion of his - caring for hairy-nosed wombats
just yet.

AAP cb/sb/cdh

KEYWORD: HENRY WRAP

� 2010 AAP Information Services Pty Limited (AAP) or its Licensors.

QLD:Health cuts into waiting times


AAP General News (Australia)
08-13-2010
QLD:Health cuts into waiting times

Queensland Health Minister PAUL LUCAS says a massive cut in the number of long-wait
elective surgery patients shows the health system is working well.

He's released the latest hospital quarterly performance report .. showing the category
three "long wait" list fell from 11-hundred-and-46 in April to 137 in July.

AAP RTV stg/pjo/jen/

KEYWORD: HOSPITALS (BRISBANE)

� 2010 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Victoria bids to reunite Phar Lap


AAP General News (Australia)
04-05-2010
Fed: Victoria bids to reunite Phar Lap

By Greg Roberts and Melissa Jenkins

MELBOURNE, April 5 AAP - Phar Lap's enormous heart powered him to many victories but
78 years after the champion racehorse's death it probably could not handle a trip from
Canberra to Melbourne.

The National Museum of Australia looks unlikely to agree to Victorian Racing Minister
Rob Hulls' request to reunite Phar Lap's heart and skeleton with his hide at the Melbourne
Museum to mark the 150th Melbourne Cup this year.

The Canberra museum has his heart - weighing 6.2kg, compared with a normal horse's
heart at 3.2kg - and the Museum of New Zealand has his skeleton.

"What was proposed by the racing minister was a noble sentiment, to bring those things
together," National Museum spokesman Dennis Grant told AAP.

"It would be very difficult for us to do it ... it will probably never leave here."

A similar request from New Zealand - where Phar Lap was born - to coincide with a turf
club's centenary was refused in 2006.

Experts including forensic pathologists found the heart was too fragile to be moved
due to the vibrations associated with travelling.

"The very strong view was that it should not travel at all," Mr Grant said.

"We are charged with preserving national treasures, there's no doubt this is one ...

it is the most requested object we have and we take its scientific preservation seriously."

The museum will consider the request but well-known racing identities Bart Cummings
and Lloyd Williams have opposed it.

Mr Hulls has written to the museum in Canberra and to New Zealand to ask for support
to reunite the champion's heart, skeleton and hide.

"Phar Lap is synonymous with the Melbourne Cup and I think it would be one of the greatest
tourist attractions during this year's Spring Racing Carnival to have all parts of Phar
Lap reunited," Mr Hulls said in a statement on Monday.

This year's Melbourne Cup will be the 80th anniversary of Phar Lap's victory in 1930,
when he carried 62 kilograms.

Phar Lap's stuffed body first went on display at the Melbourne Museum in 1933 after
it was prepared by a taxidermist in New York City.

His heart was donated to the then Institute of Anatomy in Canberra and his skeleton
to New Zealand's National Museum.

AAP gr/apm

KEYWORD: PHARLAP WRAP

2010 AAP Information Services Pty Limited (AAP) or its Licensors.

Main headlines on Radio National at 0300


AAP General News (Australia)
08-23-2009
Main headlines on Radio National at 0300

- Timor sea oil spill now 14 by 30 kilometres. Maritime Safety Authority plane will
start spraying this morning.

- WA federal Liberal MP DENIS JENSEN relieved his party's re-endorsed him for Tagney.

- Rescue helicopter's hit a mountain in Italy - four dead.

- Greek fire burning out of control near Athens.

- UK govt denies release of Lockerbie bomber was part of a trade deal with Libya.

- Gunmen have killed 2 Iraqi soldiers at a Baghdad checkpoint.

-

Sport

Bledisloe Cup

Formula One

AAP RTV rt

KEYWORD: MONITOR 0300 ABC (SYDNEY)

2009 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Victoria bids for broadband network headquarters


AAP General News (Australia)
04-14-2009
Fed: Victoria bids for broadband network headquarters

A bidding war has erupted over the new 43 billion dollar broadband network .. with
Victoria challenging Queensland for its national headquarters.

Treasurer JOHN LENDERS has made a pitch today for Melbourne to become the network's
home base .. saying Victoria has the best credentials to drive the project.

Queensland Premier ANNA BLIGH has already made an impassioned bid for the network's
headquarters .. with the promise of thousands of jobs.

Ms BLIGH says Queensland is best placed to lead Australia out of the global economic
crisis .. while Mr LENDERS says no other state has Victoria's telecommunications capability.

AAP RTV cmb/gfr/yr/tm

KEYWORD: BROADBAND VIC (MELBOURNE)

2009 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Teresa Palmer to judge TV competition


AAP General News (Australia)
12-09-2008
Fed: Teresa Palmer to judge TV competition

Rising Australian actress TERESA PALMER will join the likes of SIBYLLA BUDD and MARCUS
GRAHAM to judge a competition for budding TV producers and writers.

December Boys star PALMER will help decide the judges' choice award for the Optus One80
Project in February next year.

The competition gives the winner the chance to have a three-minute pilot made into
a full length drama on MTV.

PALMER is set to become an even bigger name following the release of her new movie
on Boxing Day called Bed Time Stories .. which stars ADAM SANDLER .. and fellow Aussie
GUY PEARCE.

AAP RTV kaf/ka/psm/

KEYWORD: PALMER (SYDNEY)

2008 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Premier Bligh says Qld could host Olympics


AAP General News (Australia)
08-05-2008
Fed: Premier Bligh says Qld could host Olympics

BRISBANE, Aug 5 AAP - Premier Anna Bligh says it's Queensland's turn to host the Olympics
if Australia submits a bid to hold the games for a third time.

Australian Olympic Committee chief John Coates has told The Australian newspaper Brisbane
would be the most likely choice for a candidate city when Australia again applies to host
the Games.

Ms Bligh told reporters in Brisbane she would speak with Mr Coates when he returned from Beijing.

She said it was "Queensland's turn" to host the Games, but it was too early to say
what financial commitment the state government was prepared to make.

"I think in 15 to 20 years time it's something that Brisbane could reasonably aspire
to," she said.

Australia previously hosted the Olympics in Melbourne in 1956 and Sydney in 2000.

AAP pjo/jm/de

KEYWORD: OLY08 AUST BRISBANE BLIGH

2008 AAP Information Services Pty Limited (AAP) or its Licensors.

NSW: Alan Jones loses conviction challenge to naming juvenile


AAP General News (Australia)
02-11-2008
NSW: Alan Jones loses conviction challenge to naming juvenile

SYDNEY, Feb 11 AAP - Sydney broadcaster Alan Jones held an "unreasonable" belief he
could name a juvenile witness in a murder trial, a judge said in dismissing Jones' conviction
appeal.

Contrary to a magistrate's findings, Judge Michael Finnane found that Jones honestly
- although unreasonably - believed consent had been given for the name to be broadcast.

Jones named the juvenile on his morning program on Sydney radio station 2GB in July 2005.

Last April, a magistrate found he had breached the Childrens' Proceedings Act when
he read out an article published that day in Sydney's The Daily Telegraph, which named
the teenager.

Jones submitted he believed consent had been given, as he assumed there were layers
of people at the newspaper checking stories.

But Judge Finnane, in the NSW District Court, said those beliefs were based on conjecture
and the broadcaster took no steps to check whether they was correct.

"He had never worked at the Daily Telegraph and had not attended any meetings at which
discussions of the publication of witnesses' names was discussed," he added.

The judge also rejected conviction challenges by 2GB's licensee, Harbour Radio, and
The Daily Telegraph's publisher, Nationwide News.

He asked for written submissions relating to an appeal by Jones against his $1,000
fine and nine-month good behaviour bond and Harbour Radio's $3,000 fine.

Nationwide News is not challenging its $4,000 fine.

Judge Finnane will deliver his decision on the penalty appeal on March 27, when Jones
- who was not present in court today - will be required to attend.

AAP mss/was/jl/de

KEYWORD: JONES NIGHTLEAD

2008 AAP Information Services Pty Limited (AAP) or its Licensors.

WSFM 0900 Headlines


AAP General News (Australia)
08-24-2007
WSFM 0900 Headlines

Been a much better morning for the buses on Victoria Rd .. only 3 drivers called in
sick .. dress code relaxed just for today.

State gov't clearing out 500 jail cells ahead of APEC protests.

Woman and 2 teen girls charged over attack on 3 transit police at Lidcombe.

John Howard's staff correcting Wikipedia entries.

Lindsay Lohan to spend one day in jail.

Think yellow for Daffodil Day.

SPORT: Fri night footy prev. Leichardt Oval sold out for Sunday's big match between
Tigers & Bunnies. AFL preview. Molik beaten. A-League starts tonight.

AAP RTV/bart

KEYWORD: WSFM 0900

2007 AAP Information Services Pty Limited (AAP) or its Licensors.

NSW: Bushwalkers missing after Easter weekend trip


AAP General News (Australia)
04-10-2007
NSW: Bushwalkers missing after Easter weekend trip

Three bushwalkers are missing in a national park .. 200 kilometres west of Sydney.

The men .. all in their 20s .. left Sydney on Friday morning to go bushwalking and
camping in the Kanangra Boyd National Park .. near Oberon.

They were expected back by Sunday afternoon.

Police say they've found the men's vehicle in a car park at the entrance to the national
park .. and are now searching the park.

AAP RTV vpm/wjf/rt

KEYWORD: WALKERS (SYDNEY)

2007 AAP Information Services Pty Limited (AAP) or its Licensors.

Fed: Rudd wants answer from Howard on Iraq troop withdrawal


AAP General News (Australia)
12-08-2006
Fed: Rudd wants answer from Howard on Iraq troop withdrawal

Federal Opposition Leader KEVIN RUDD wants to hear a definite plan from Prime Minister
JOHN HOWARD .. on when Australia's troops will be withdrawn from Iraq.

His demand follows an independent report to the US government .. stating the current
military tactics of the US-led coalition are losing the war.

It also recommends the staged withdrawal of US troops by early 2008 .. and a handover
to Iraqi military and police forces.

Mr RUDD questioned Mr HOWARD in parliament yesterday about the government's response
to the report .. but says Mr HOWARD didn't give a answer on withdrawing Australia's troops.







If Labor's elected in next year's election .. Mr RUDD says they'll withdraw Australia's
detachment of 600 troops at the end of their tour of duty.

AAP RTV vpm/klw/rt

KEYWORD: IRAQ RUDD (SYDNEY)

2006 AAP Information Services Pty Limited (AAP) or its Licensors.

NSW: Villawood accommodation better than many homes: Vanstone


AAP General News (Australia)
08-01-2006
NSW: Villawood accommodation better than many homes: Vanstone

By Paul Carter

SYDNEY, Aug 1 AAP - A new accommodation wing at Sydney's Villawood detention centre
provides better housing than many Australians enjoy, says Immigration Minister Amanda
Vanstone.

The senator opened the $5.4 million wing today, saying it provides a positive home-like
environment to "store" up to 40 detainees.

Senator Vanstone also announced a new reward points scheme for immigration inmates
across Australia.

The accommodation wing opened at Villawood today is for low-risk detainees and women
and children awaiting identification processing.

The eight duplex units - each with three bedrooms, two bathrooms, and two loungerooms
- have been kitted out with modern appliances, including wide-screen televisions and stereos.

There's a table tennis table and barbecue in the covered entertaining area, which also
features a television and stereo.

The entire area - including a shaded pergola - is set aside from the main detention
centre and is surrounded by landscaped gardens and security fencing.

One immigration department staffer touring the site today was overheard saying: "If
you weren't deprived of your liberty, then this would be a nice a place to live."

Senator Vanstone said: "There are a lot of Australians who don't have houses anywhere
near as good as these houses are.

"This is a further indication of the government's long-standing commitment to improving
the facilities in Australian detention centres."

The new Villawood housing is only "a stone's throw away" from activities at the main
detention centre, Senator Vanstone said.

Detainees in the housing wing will be able to leave detention on "accompanied shopping
trips", she said.

Coinciding with today's opening, Senator Vanstone announced a reward scheme for detainees
to replace the old merit points systems, which she said was open to rorts.

Under the new system detainees start with 200 points worth one dollar each, instead
of starting from zero.

Reward points can be spent on items such as soft drinks and phone cards.

Detainees can earn reward points by participating in any of the educational courses
offered at the centres.

Australian Greens Senator Kerry Nettle said today's Villawood opening should not be
seen as an indication that the government is supporting families in detention.

"Shiny new detention facilities do not signal the real change that is still needed
in the government detention regime," Senator Nettle said.

"Every residential housing centre built is a reminder of the damage that mandatory
detention does to human lives."

A similar detention centre development has been built at Port Augusta, in South Australia,
and another is under construction in Perth.

AAP pc/klw/it/sp

KEYWORD: VILLAWOOD

2006 AAP Information Services Pty Limited (AAP) or its Licensors.

Qld: Man dies in head-on collision with semi-trailer


AAP General News (Australia)
02-11-2006
Qld: Man dies in head-on collision with semi-trailer

BRISBANE, Feb 11 AAP - A 34-year-old man died when his utility and a semi-trailer collided
in north Queensland.

The Mackay man was driving on the Bruce Highway 70km north of Mackay when the head-on
collision happened around 1.10am (AEST) today, police said.

The 46-year-old driver of the semi-trailer was not injured in the accident.

AAP rl/arb

KEYWORD: TOLL QLD

2006 AAP Information Services Pty Limited (AAP) or its Licensors.

Monday, February 27, 2012

Speakers Bureau to address crime prevention

JOLIET — Will County State's Attorney James Glasgow has organized a Speakers Bureau made up of law enforcement professionals from his office and crime prevention experts from throughout the community.

Members of the bureau are available to present information on relevant crime-prevention topics to students, educators, parents, community groups, senior citizens, businesses, local governments and faith-based organizations.

The presentations are free.

The panel includes Glasgow as well as prosecutors, investigators and staff members who each have extensive expertise in their fields.

Subjects include:

Internet and technology safety.

Gang awareness and prevention.

Identity theft and financial crimes.

Recognizing scams that target senior citizens.

Drunken driving consequences.

Substance abuse prevention.

Domestic violence education.

Character education.

Teen peer juries.

Drug court.

"As a prosecutor, I know the most effective way to fight crime is through prevention," Glasgow said.

The office also has partnered with Tri-River Police Training Association to provide training and continuing education to law enforcement officers on a variety of topics as well as updates on the latest case law.

Representatives from the office also are available to staff vendor booths at community resource fairs to hand out informational materials and answer questions.

To join the mailing list and receive e-mail updates about available presentation opportunities, contact Cheri Johnson at 815-723-1630, or e-mail cherijohnson@willcountyillinois.com.

If you would like the office to bring information to your event, or if you would like someone from the bureau to make a presentation to your group on a crime-prevention topic, contact the Bureau of Crime Prevention at 815-774-7862 or e-mail crimeprevention@willcountyillinois.com.

Dialpad.com Secures $16.75 Million in Venture Funding Led by CMGI @Ventures -- Leading Free Internet Phone Service is Fastest Growing Web Service in History.

Business Editors

MENLO PARK & SANTA CLARA, Calif.--(BUSINESS WIRE)--April 18, 2000

Dialpad.com, the nation's leading free Internet phone service, has secured a $16.75 million initial round of venture funding led by CMGI @Ventures, the venture capital affiliate of CMGI, Inc. (Nasdaq: CMGI). Additional investors include Sterling Payot Company and Serome Technology Inc, the leading Korean Communications Software Company that spun-out Dialpad.com last year. Proceeds of the funding will help grow the company's management team and employee ranks, and help propel consumer marketing activities that will drive new member sign-ups.

Dialpad.com is the third company to receive funding from the $1 billion CMGI @Ventures IV Fund since it was formed in December of 1999. CMGI @Ventures General Partner Brad Garlinghouse takes a seat on Dialpad.com's Board of Directors, as does Josh Huffard, General Partner with Sterling Payot The Board also includes Dr. Hyunduk Ahn, CEO at Dialpad.com and Sangsu Oh, CEO of Serome Technology KK, and a new member to be named later.

Dialpad.com gives Web members the ability to call any U.S. phone number, including residential, business and cell phones, and talk for as long as they like for free. There are no complex set-up procedures or hardware requirements - just a simple registration process and a quick Java software download. There are no credit cards needed or hidden charges. The company enables members to bypass long-distance telephone charges entirely by using the convenient new service. The company generates revenue through its advertising banners, sponsorships and licensing fees from other Internet companies that integrate the service into their site offerings.

Web users log on to http://www.dialpad.com and follow the easy process to join the new Web service. Once a member has logged on to the site, a Java applet pops up and members can punch in a phone number and talk through a microphone or recommended headset for as long as they like - for free. Dialpad.com members making free phone calls can continue to surf the Web and use Web applications as they talk. The service is simple and convenient, requiring only a standard multimedia PC with a sound card.

"With more than 5 million members joining since its launch in October, 1999, Dialpad.com has grown more quickly than any other Web service in the history of the Internet economy. We predict it will reach ten million users in half the time it took even our most viral sites and Web-based services to grow - including GeoCities," said Brad Garlinghouse, General Partner with CMGI @Ventures. "Dialpad.com has already struck important partnerships with key industry leaders including Genuity, ITXC and eVoice and we look forward to working closely with Dialpad.com as it enables the rapid growth of Internet telephony both in the U.S. market and abroad. The opportunity for exponential growth, new services and continued innovation is immense as people everywhere discover the enormous cost-savings Dialpad.com delivers." The firm's contribution will be disbursed from its $1 billion CMGI @Ventures IV Fund.

"We have been working with the CMGI @Ventures team for a number of months now and are very pleased to join their network of 70 Internet companies and to offer our free Internet phone service to their user-bases," said Dr. Hyunduk Ahn, CEO at Dialpad.com, Inc. "What is most exciting to us about this relationship is that it brings extremely valuable insights to us and will help us to develop and execute on new strategies and gain access to new industry contacts. Dialpad.com is providing real value to a customer base that expands by one user every second."

Since the site's launch in October of 1999, Dialpad.com members have made more than 60 million entirely free Internet phone calls with an average duration of 5.06 minutes per call. In March of this year, 1.9 million unique users made more than 22 million free calls using Dialpad.com - meaning that almost 40 percent of total members were active users of the service.. Advertisers benefit as well with Dialpad.com generating roughly 8 million ad impressions per day with click-through rates that are above industry averages.

About Dialpad.com, Inc.

Dialpad.com, Inc. is a privately held, Silicon Valley Internet company that has developed the nation's leading free calling service for the Internet. With the development of its advanced VoIP technology, integrated with targeted online advertising programs, Dialpad.com is able to offer its patent-pending, Web phone services at no cost to the end user. Dialpad.com offers members an easier, more convenient way to communicate live on the Internet.

About CMGI and CMGI @Ventures

With more than 70 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest, most diverse network of Internet businesses in the world, including both CMGI operating companies and synergistic investments made through its venture capital affiliate, CMGI @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network and the larger Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI.

CMGI's majority-owned operating companies include Engage Technologies (Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, iCAST, MyWay.com, NaviNet, SalesLink, Tribal Voice and yesmail.com. CMGI @Ventures has ownership interests in 54 Internet companies, including Lycos, Inc. (Nasdaq: LCOS), Critical Path (Nasdaq: CPTH), Silknet (Nasdaq: SILK), MotherNature.com (Nasdaq: MTHR), Ventro (Nasdaq: VNTR) and Vicinity (Nasdaq: VCNT).

CMGI's corporate headquarters is at 100 Brickstone Square, Andover, MA 01810, Tel: 978-684-3600. CMGI @Ventures has offices there as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information and a complete listing of the CMGI and CMGI @Ventures companies, see http://www.cmgi.com and http://www.ventures.com

About Sterling Payot Company

Since the completion of its three-year Pacific Telesis/AirTouch project in 1993, Sterling Payot Company has focused its strategic and financial advisory activities on the emerging telecom and Internet landscapes. The company's work with Telesis and AirTouch, Visa International, Metricom and Wired Ventures have placed it front-and-center in the dramatic forces of change that "connectivity" have brought to both consumer and business environments. For more information on Sterling Payot Company, see http://.www.spcom.com

About Serome Technologies

Serome Technology KK, founded in 1993, is the leading communications software and Internet company in Korea. The company has refined its expertise in emoerging technology categories including video-conferencing, multimedia and voice-over Internet Protocal (voIP) and related Internet technologies serving the business-to-consumer and business-to-business markets.

Sunday, February 26, 2012

Google builds mobile team to showcase ad opportunities in Europe.

Google is bolstering its European mobile sales team in a bid to promote its mobile ad channels, such as geo-targeting, to brands and agencies.

It's still in the process of recruiting for its London-based mobile team but confirmed it will have increased six-fold in the year to March 2011.

Additionally, the search giant told new media age that the team selling into the UK will have grown five-fold over the same period.

Google wants to increase advertiser interest in geo-targeted display ads and in-app mobile ads, said Ian Carrington, mobile ad sales director. "We'll continue to grow the teams in line with the demands of the market and the growth in mobile searches and display impressions throughout 2011," he said.

Display ads

A "disproportionate amount of effort" in Google's mobile push will be directed at raising awareness of the high returns of geo-targeted display ads, according to Carrington.

"We're at the tip of the iceberg with geo-targeting and some campaigns we've launched already show just how effective that can be," he said.

Carrington cited a previous location-based mobile campaign Google conducted with online dating site LoveStruck as a reason for its confidence in the channel.

"We used real-time data from the [Google-owned] AdMob network to improve how the brand targeted Londoners," he explained.

The conversion rate was higher than the expectations of Google or LoveStruck. As a result, the dating agency has now raised its investment in mobile advertising to 40% of its total marketing budget.

Brett Harding, MD of LoveStruck, said, "A year ago mobile wasn't even on our radar. It's our most important route to market now as the ROI is compelling."

James Connelly, MD of LoveStruck's mobile agency Fetch Media, said, "The cost per download was 75% lower than we'd budgeted for, so now everything we do on mobile will be geo-targeted."

He added LoveStruck is launching similar campaigns in cities across the globe as a result of the London campaign's success.

Android apps

Google intends to help brands use its mobile ad network AdMob to boost their apps' profile on the Android Market, something that has proven problematic on Apple's App Store.

"In certain cases we'll approach brands with ideas for initiatives and show them the success of previous campaigns," said Carrington.

He cited a campaign Google conducted with mobile listings site Wozzon to improve awareness of its Android app as an example of how it intends to approach brands.

"We helped it introduce location into its ad creative and then serve ads to relevant users by cross-referencing it with Android users on the AdMob network," explained Carrington. "Users who clicked on the ads were directed to the Wozzon app on the Android Market. The month-long campaign achieved a combined conversion rate of 7.2%."

Justyn Lucas, managing partner of Wozzon's media agency Yodel, said, "Overlaying a geo-targeting level allowed us to improve our previous results and offered new insights into regional mobile activity."

Near-field communications

Google's new mobile team will also attempt to raise awareness of the ad opportunities in using near-field communications (NFC) technology.

This comes as Google announced it will make the latest version of its Android operating system compatible with NFC technology. It has also begun shipping its own-branded Nexus S handsets with NFC chipsets (nma.co.uk 16 December 2010).

"With a lot of location-based services [such as Foursquare and Facebook Places] you have to physically check-in," said Carrington. NFC will improve brands' ability to serve mobile users with real-time incentives, such as vouchers for a meal, using their location, he added.

"With technology like NFC, brands can know where people are in real time and serve them incentives," he said.

Mobile Statistics

* There are more than 100,000 apps in the Android Market

* By 2014 there will be more mobile internet users than desktop internet users

* By 2014, global mobile web traffic will increase to over 39 times 2009 levels due to rising mobile video consumption

* Mobile search traffic grew 50% in the first half of 2010

NMA VIEWPOINT

It was almost a year ago that Google CEO Eric Schmidt proclaimed the company's priorities were "mobile first" and it's now proving itself true to its word in the UK.

The launch of a bolstered sales team dedicated to mobile should provide proof of concept, and it'll be interesting to see how the traditional agencies take to this new mantra - especially as we're only just starting to see digital take off in the minds of many traditional advertisers. Surely this will take a sizeable leap of faith. Ronan Shields

Copyright: Centaur Communications Ltd. and licensors

USANA Announces Restructuring to Improve Profitability.

SALT LAKE CITY--(BUSINESS WIRE)--Sept. 21, 1999--

USANA Inc. (Nasdaq:USNA) Tuesday announced the restructuring of its European operations together with other cost savings primarily to be achieved through implementation of a new customer service software system.

The board of directors has approved a restructuring plan which proposes the sale of the USANA-owned facility in the United Kingdom. The company plans to service the U.K. and the Netherlands from a leased facility more appropriate for the present size of its European business.

Additional savings will be realized in USANA's North American operations primarily as a result of a new customer service software system to be implemented in the fourth quarter of 1999 and the first quarter of 2000. Certain legacy systems currently carried on the books at substantial value will be written off, reflecting pending obsolescence.

The combination of restructuring, reduced depreciation, and lower operating costs will save approximately $3.5 million per year (before tax).

USANA will record a $4.4 million one-time charge (before tax) in the third quarter of 1999, primarily reflecting the U.K. restructuring and the impairment of legacy systems. Third quarter revenues are anticipated to be approximately in line with expectations. The one-time charge will likely result in an estimated loss for the third quarter of between $0.07 and $0.08 per share.

"While we are reducing our staff and facilities in the UK," Myron W. Wentz, Ph.D., USANA chairman and chief executive, said, "we plan to maintain a European presence and to continue to grow our business there. We will adjust the scale of the operations as conditions demand."

"It is important to note that the gains in efficiency in the North American operations will be achieved through carefully managed attrition. New technology will allow us to provide the same high level of service to our customers," Wentz concluded.

The company said the announced organizational changes will not affect the previously announced launch into the Hong Kong market scheduled for the fourth quarter.

Separately, USANA announced today a 2.65-million share repurchase from its founder, Wentz.

USANA executives will hold a conference call with institutional investors on Wednesday, Sept. 22, 1999 at 9 a.m. EDT. The call will be broadcast over the Internet through Vcall at http://vcall.com. To listen to the live call, please go to the web site at least 15 minutes early to register, download, and install any necessary audio software.

For those who cannot listen to the live broadcast, a replay will be available shortly after the call.

USANA Inc. develops and manufactures high quality nutritionals, personal care, and weight management products that are sold directly to preferred customers and distributors throughout the United States, Canada, Australia, New Zealand and the United Kingdom.

More information on USANA can be found at http://www.usana.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act.

Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance upon the company's independent distributor network, government regulation of products, manufacturing and marketing, and risks associated with international expansion, and should be considered in conjunction with the cautionary statements contained in USANA's most recent filings with the Securities and Exchange Commission on Form 10-Q and 10-K.

Novatel Wireless and Best Buy Connect Launch Mobile Broadband Connectivity Solutions.

Novatel Wireless (NASDAQ: NVTL), a leading provider of wireless broadband solutions, and Best Buy Connect(SM), Best Buy's mobile broadband service, announced the arrival of two mobile broadband devices. The 3G MiFi[R] Mobile Hotspot (MiFiRF-MFH2) and USB Broadband Device (RF-BCD2) give Best Buy Connect subscribers fast, instant-on Internet connectivity on the go.

"We're finding that our customers want choices in service providers, plans and devices for mobile broadband," said Jed Stillman, vice president of Best Buy Connect. "Novatel Wireless has a great reputation for creating intelligent solutions that help consumers stay connected wherever and whenever. We're delighted to partner with them on delivering a really smart and easy way to maintain those connections."

Built from Novatel Wireless' technology, the Best Buy Connect devices are branded Rocketfish, a Best Buy private label brand that represents a portfolio of simple hardware solutions that enable connectivity. The 3G MiFi Mobile Hotspot (MiFiRF-MFH2)delivers high speed internet access anywhere, anytime for multiple users and devices. Users can connect and share broadband speeds with up to five Wi-Fi enabled devices at once--PCs, cameras, digital media players, tablets, gaming consoles and more--with the touch of a button. The 3G MiFi Mobile Hotspot provides up to four hours of active use on a single charge and fits in the palm of your hand.

The USB Broadband Device (RF-BCD2) manufactured by Novatel Wireless is an EV-DO RevA modem. Extremely durable and compact, the USB Broadband Device combines a variety of innovative features into a tiny form factor. The device's integrated microSD™ slot enables the seamless storage and transport of up to 32 GB of files, photos or videos on a hot-swappable, removable microSD storage card. At just over two inches long and weighing less than an ounce, the device is designed to work with any laptop, tablet PC or desktop running Windows[R] or Mac[R] operating systems and equipped with a USB port. The USB Broadband Device features an internal, advanced dual band diversity antenna for enhanced performance on the fringe areas of networks and in highly mobile environments, as well as an optional external antenna port.

"We are thrilled to support Best Buy Connect's visionary market approach as the one-stop-shop for anywhere Internet connectivity and flexible prepaid plans," said Rob Hadley, CMO of Novatel Wireless. "We believe the 3G MiFi Mobile Hotspot and USB Broadband Device are an excellent fit with Best Buy Connect's portfolio of plug-and-play mobile broadband solutions."

With these devices, Best Buy Connect will offer a range of no-contract, prepaid 3G plans, starting as low as $10. As with other Best Buy Connect subscription services, consumers get the benefit of Best Buy across their experience end to end - from activation to billing and support.

The new Best Buy Connect Rocketfish mobile broadband devices are now available at Best Buy's CowBoom online outlet store and at Best Buy Express kiosks located in at major airports across the country starting June 27. The devices will retail for $119.99 for the MiFi and $79.99 for the USB modem.

Keywords: Electronics, Mobile Broadband, Networks, Novatel Wireless, Wireless Technology.

This article was prepared by Telecommunications Weekly editors from staff and other reports. Copyright 2011, Telecommunications Weekly via VerticalNews.com.

Smart Holdings dba Assurance Group Direct Introduces Drug Pricing Search Engine Technology.

MARIETTA, Ga. -- Smart Holdings, Inc. (Pink Sheets:SMHS), dba Assurance Group Direct announced today that its prescription drug program website, http://enrolltlb.com/MailMeds/index.html, will incorporate a worldwide search engine feature so prospects and members can compare local and mail order U.S. FDA pharmacy prices in their worldwide network. The search engine will allow consumers to see the low prices before they join. This program does not have a limited formulary, cap, or approval process so even if customers have an insured Rx card or HSA Plan, they may still receive even greater savings through this membership.

Most internet websites that show prices and sell online through a shopping cart may not require a prescription, so customers are not getting real FDA medications and the reliability and quality can come into question. Through the Assurance RX program, customers will need their prescriptions and have them filled the same way they do at the local pharmacy or they may opt for the bigger savings and use the mail order pharmacy service where quality is never a question; through Assurance RX program, customers are only offered FDA drugs. The public is invited to view this search engine and compare prices by going to http://enrolltlb.com/MailMeds/index.html

The Company's website production, TV spot and telemarketing systems are all being set up now and plans on launching the sales program after the 4th of July weekend.

In addition, customers can now go online and get a quote and view the various new auto coverages with the Company's Auto Warranty product. The new plans offer up to 24-month interest-free financing and live operator free price quotes at www.assurancegroupdirect.com. TV spots started airing Monday June 13th on Logo, NFL Network, the YES Network and SNY New York.

About Smart Holdings, Inc.

Headquartered in Marietta, GA, Smart Holdings, Inc., through its wholly owned subsidiary, Assurance Group Direct, is in the business of selling automotive extended service plans on a nationwide basis directly to consumers through national television advertising and internet marketing, while continuing to add new product lines in the personal protection categories.

For more information, please visit: www.smartholdingsinc.com.

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Smart Holdings, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties.

Utah.gov Launches Renewal Express Mobile.

Renewing your vehicle registration doesn't have to be stressful or inconvenient. Within minutes, you are now able to renew your vehicle registration on the go, at any time using your mobile device. This year, the Utah Division of Motor Vehicle launched Renewal Express Mobile. The Utah DMV is continually looking for ways to make the vehicle renewal process more convenient for citizens. Not only can you renew your vehicle from the convenience of your own home, but you are able to do so on your iPhone, iPad, BlackBerry, Android, and other handheld or tablet device by visiting http://www.renewalexpress.utah.gov. This service is available via the official website of the State of Utah, Utah.gov and is just one example of the of hundreds of services offered online to bridge the gap between citizens and government.

"Online vehicle registration has been extremely successful in Utah. Because of its continued success, we have expanded the site even further to allow citizens to renew on their mobile phone without a decrease in service or functionality," said Barry Conover, Executive Director of the Utah State Tax Commission. "We recognize that citizens are busy and are increasingly utilizing mobile technology to conduct business transactions at their convenience. In addition, being part of mobile innovation and expansion will also help the DMV realize more efficiencies."

Last year alone, 615,130 vehicles were registered using Renewal Express. Since the mobile version launched almost 2,000 people have visited Renewal Express on their mobile device at http://www.renewalexpress.utah.gov. The state of Utah is proud to offer this valuable service to the public as part of the many award-winning services that can be found at Utah.gov.

Find out more information about Utah.gov through:Twitter: https://twitter.com/UtahGovFacebook: http://www.utah.gov/facebook/RSS feeds: http://www.utah.gov/connect/feeds.htmlUtah blogs: http://www.utah.gov/blogs/ About Utah.gov Utah.gov is the entry point to over 900 online services and benefits over 2.7 million residents in the State of Utah. Utah.gov provides citizens and businesses with more convenient options for interacting with government. Through Utah.gov, citizens can find public meetings, renew their vehicle registration, buy a hunting and fishing license, register a business, find a transparent state budget, and much more. In 2010 alone, Utah.gov received an unprecedented 15 awards making it the nation's most honored state website.

Utah.gov is the official Web portal for the State of Utah (http://www.Utah.gov). It was ranked first in the nation in the Center for Digital Government's 2009 Best of the Web competition. It is managed and operated without tax funds through a public-private partnership between the state and Utah Interactive, the Salt Lake City-based official eGovernment partner for the state of Utah. Utah Interactive is part of eGovernment firm NIC's family of companies. About NIC NIC (NASDAQ: EGOV) is the nation's leading provider of government websites, online services, and secure payment processing solutions. The company's innovative eGovernment services help reduce costs and increase efficiencies for government agencies, citizens, and businesses across the country. The NIC family of companies provides eGovernment solutions for more than 3,000 federal, state, and local agencies across the United States. Additional information is available at http://www.egov.com.

Keywords: Technology, Utah.gov.

This article was prepared by Internet Weekly News editors from staff and other reports. Copyright 2011, Internet Weekly News via VerticalNews.com.

Teaching macroeconomic principles using animated cartoons.(Report)

I. Animated Cartoons in the Classroom

As colleges and universities continue to devote resources to instruction technology, academics are given more opportunity to innovate in their classrooms and make learning more active. The modern university classroom is often equipped with LCD projectors, DVD and VCR players, Internet access, and document cameras. (l) These technology improvements make it possible for more teachers to use visual media in their courses as a way to move economics instruction away from the still prevalent method of chalk and talk (Becker and Watts 2001). A number of instructors employ the use of animated cartoons to illustrate principles in a variety of subjects such as physics (Halpern 2007), psychology (Brown and Logan 2005), religion (Pinsky 2001), and social psychology (Eaton and Uskul 2004, 277-278). We contribute to this literature by discussing several examples of animated cartoons relevant to macroeconomic principles.

Several papers have addressed the use of animated cartoons to demonstrate economic principles. However, we are not aware of any papers that discuss macroeconomic principles. Hall (2005, 165-176) and Luccasen and Thomas (2010, 136-149) use the cartoon The Simpsons to illustrate principles of microeconomics, while Considine (2006, 217-228) and Gillis and Hall (2007) use the same cartoon to teach public policy concepts. In this paper, we suggest four cartoons to teach the basic macroeconomic concepts of the velocity of money, inflation, interest rates, Gross Domestic Product, and unemployment. Examples are drawn from Beavis and Butthead, DuckTales, Futurama, and The Simpsons.

Visual media as a pedagogical tool is part of a more general movement away from the standard lecture. Becker and Watts (e.g. 1998 and 2001) and Becker, Watts, and Becker (2006) have done extensive research on teaching techniques in economics, and despite innovations in the classroom by a minority of university instructors, most economists continue to use chalk and talk as their primary mode of instruction. There is some evidence that student learning can be enhanced by presenting concepts in a variety of formats. Research in the field of education (Gardner 1993; Armstrong 2009) shows that different students have different sensory modalities for learning information. For example, some students learn best by reading and writing, whereas other students my learn best from visual and auditory modes. For some students, watching a cartoon illustrate the velocity of money may be more effective than reading the quantity equation while listening to a lecture.

Furthermore, many educators report the typical attention span of a young adult begins to wane after ten minutes (e.g. McKeachie and Svinicki 2006). (2) These educators suggest changing the medium of instruction in 10 to 15 minute intervals to maintain interest. As an example, after using PowerPoint slides for 10 minutes, one could play a video clip, then start a class discussion or graphically analyze the scene on the marker board. Simply changing the mode of instruction in such a manner can help students focus on the material. We contend that if the change in instruction mode is also humorous, students will be even more likely to actively listen to the lesson segment. Economics was long ago labeled the dismal science, and our efforts are also part of a larger movement in the field to teach using humor. Yoram Bauman has recently coauthored the Cartoon Introduction to Economics and has a stand-up comedy routine targeted at economists and economics students. Economic Inquiry has even begun to publish humorous articles, some written by Nobel Laureates, indicating that research economists want to laugh as much as their students.

Instructors can use the suggested cartoons in several ways. One can begin by discussing the concept using traditional lecture format. After introducing the concept, the instructor can play the animated clip and then generate new discussion about how the cartoon illustrates the concept. This is the method we use most frequently in our own classrooms. Another possibility is to introduce the concept, play the clip, and then distribute an in-class or homework assignment that allows the students to apply what they have learned. Instructors could design worksheets that are appropriate for their own class. A worksheet could be completed by the students while the clip is playing to encourage active listening, and therefore could include questions not related to the economic lesson. Other problems could be applications of topics covered, and can be assigned after the clip is played or outside of class. Sample worksheets are available online at http://misweb.cbi.msstate.edu/kthomas/ fileshare?macrocartoon and http://utilitymaximizer. shackspace.com/Research Supplements/Worksheets.docx. A third method is to ask students to view the available video clips on YouTube [TM] outside of class in preparation for classroom discussion. Research on learning strategies suggests that students can improve their learning if they become more aware of their own learning and then choose to act on that awareness. This "self-regulation" of students reduces the extent to which they are passive participants and encourages students to become active in the learning process (Svinicki 1994). While viewing cartoons may appear to be a passive learning model, it does allow students to realize that economic content can be retrieved from a variety of sources, not just textbooks and newspapers.

In this paper, we provide sufficient background information about the cartoon clips that instructors should be able to discuss the episode without playing the clip in class. This option is available for instructors who do not have access to the necessary technology to play the clips. However, we wish to emphasize the impact a short video clip can have in the classroom. In Best Ideas for Teaching with Technology: A Practical Guide for Teachers, by Teachers, Justin Reich and Thomas Daccord write, "It's one thing to read Martin Luther King's "I Have a Dream" speech, but its quite another to watch him deliver it. Educational technology allows teachers to bring the best sources from our disciplines easily into the classroom." While these cartoons do not have the impact of the "I Have a Dream" speech, they provide memorable examples for students. Our experience is that the majority of students have seen at least one episode of each cartoon discussed in this paper and are intrigued by the idea that these cartoons provide economic content. These cartoons also hold the attention of students who are not already familiar with these cartoons.

Table 1 provides information about each clip and where the instructor can find the clip to play in class. Following Luccasen and Thomas (2010), Table 1 also includes a categorization of each concept according to The Voluntary National Content Standards" in Economics (Meszaros and Siegfried 1997) published by the Council for Economic Education. These standards can be a useful organizational device and serve as a cross-referencing tool for instructors who want to find additional lessons for classroom use. Although these lessons were not created for postsecondary use, the authors find that many of them, particularly the high school lessons, can be adapted for use in college-level principles of economics courses. These lessons can be found at http://www.councilforeconed.org.

The following sections include descriptions of each animated scene from the four cartoons and suggested ways instructors can teach the macroeconomic concepts to their students. A variety of worksheets are posted online. The worksheets for longer clips include a scavenger hunt which not only addresses topics relevant to the macroeconomic concept covered, but also includes questions about clip details. These questions are meant to be completed by the students while the clip is playing to encourage active listening and are not meant to test knowledge of economic understanding. Instructors can also use these worksheets as a template to develop assignments that best fit the needs of their classrooms. We encourage instructors to use our suggestions and materials as a springboard for their own classroom innovations and adapt what we have provided to suit the interest of their students as well as their skill level. Finally, we discuss results from a student survey administered to 199 principles students about their perceptions of the cartoon clips as a teaching tool.

II. The Velocity of Money

Beavis and Butthead has a reputation for lowbrow humor and crude language. One particular clip, however, provides a unique demonstration of the velocity of money. For those who want to play the video clip but want to avoid the occasional use of crude language (which many college students find humorous), you can discuss the first and last relevant scenes with your class and play only the middle scenes.

In the episode "Candy Sale," Beavis and Butthead are asked to sell candy bars to raise money for their high school. The candy bars cost $2 each. They approach their neighbor, Mr. Anderson, for their first sale. Mr. Anderson only has $2 on him, so Beavis and Butthead decide to sell a candy bar to him for half price. Mr. Anderson buys one candy bar from Beavis and one from Butthead, so each of them has a dollar. Mr. Anderson then advises that they sell the remaining candy bars at the full price of $2. Butthead soon decides he wants a candy bar but realizes he only has the dollar from Mr. Anderson. Butthead borrows Beavis' dollar so he now has $2 and buys a candy bar from Beavis. Beavis now has $2, and he buys one from Butthead. Beavis and Butthead then trade the $2 back and forth until they have eaten all of the candy bars. When asked how many candy bars they sold, Butthead says, "We sold every one of them, dude." A school official asks for the money they raised, so Beavis and Butthead give him $2, saying, "That's all of it, dude. Two dollars. You can count it if you want." The two dollars are enough to buy all of the candy bars because of the velocity of money. This example clearly demonstrates the Equation of Exchange-that the velocity of money times the money supply equals the values of goods and services in an economy (PQ = MV). Suppose Beavis and Butthead were each left with 19 candy bars after each selling one to their neighbor. Then the equation becomes $2.19 = $2.19, and the money supply is sufficient to sell all the goods in the endowment economy.

This example can lead to a discussion of the conflicting views of the Keynesian and Monetarist schools of thought. For example, what if Beavis and Butthead had $5 between them? In other words, what if the money supply increases? The traditional Keynesian position is that prices are sticky and the velocity of money is unstable. With $5 in circulation, the price of candy bars is expected to stay at $2 and the velocity of money would decrease. The traditional Monetarist position is that prices are flexible and the velocity of money is stable. This school of thought instead predicts that the price of candy bars would increase to $5, leaving the velocity of money unchanged. In the Beavis and Butthead candy bar economy, adding extra money would not make either of them wealthier. The next example more directly demonstrates the effects of an increase in money supply when velocity is fixed.

III. Inflation

DuckTales was the first syndicated Disney cartoon, originally airing in the late 1980's. Episodes are being released on DVD, but the episode entitled "The Land of Tra-La-La" has not yet been released. Available on YouTube[TM], this episode demonstrates the effects of inflation. The main characters are Huey, Dewey, Louie, and their great-uncle Scrooge McDuck. Scrooge McDuck is thought to be the richest duck in the world. Scrooge McDuck is a very caring person and is very charitable. In "The Land of Tra-La-La," the stress of managing his charitable contributions becomes unbearable, so his doctor suggests he vacation where there is no money - a hidden land called Tra-La-La, where the inhabitants have never even heard of money.

Scrooge, his great nephews, his personal pilot Launchpad McQuack, and accountant Fenton Crackshell are brought to an inn when they arrive in Tra-La-La. They try to tip the locals who help them with their luggage, only to have them respond, "We don't need pieces of paper. Here in Tra-La-La, we are happy to help one another." When exploring the countryside, Fenton meets some farmers who find an object foreign to them a bottle cap. Fenton has a hard time believing the people of Tra-La-La have not heard of money, and he tries to explain the concept to the farmers. Fenton explains money is like the bottle cap; because the bottle cap is rare, it has value. Another farmer offers to trade seven sheep for the bottle cap, and thus a medium of exchange is created in Tra-La-La.

Meanwhile, Scrooge is enjoying his stay so much he considers spending the rest of his life there. Unfortunately, a local inhabitant sees his cooler full of drinks (each having a bottle cap) and declares Scrooge McDuck to be the richest person in Tra-La-La. Scrooge wants no part of this, so he gives the bottle caps away. This creates inequality and social turmoil, so Fenton devises a plan to give one bottle cap to each local resident. After distributing the bottle caps, Fenton provides insightful commentary by stating, "They were only nuts for bottle caps because they were rare."

However, one farmer uses a disguise and manages to get two bottle caps. He laughs and declares himself to be twice as rich as everyone else. Because the rest of the local inhabitants are angry, Scrooge tells his pilot to fly back home, collect one million bottle caps, and drop them from the plane. Fenton goes further, convincing Scrooge to make it one billion bottle caps. All the farmers are happy at this announcement, and Scrooge feels like he has done a good deed.

Although the airplane drop creates a significant increase in the money supply, the effects are initially positive. Most people feel rich, and some even swim in pools full of bottle caps. Scrooge rewards himself for this good deed by going out for a meal. Fenton says that soon everyone will have forgotten all about bottle caps. Scrooge is then shocked to see the price of a hamburger is 45,000 bottle caps, and laments, "My paradise ... lost!" At the same time, the airplane drops of bottle caps continue because they could only fit one million bottle caps in the airplane. One thousand airplane drops are necessary for the one billion bottle caps promised. By now the locals are very unhappy with the inflationary effect the airplane drops are having. Scrooge is summoned by the high court of the land. Interestingly, Scrooge's inflationary policy is equated with littering. The court orders Scrooge to contact the airplane and order an end to the bottle cap drops. Before they leave, Scrooge and friends collect the bottle caps. The locals are happy to see this contractionary monetary policy. (3)

Instructors can use this episode to discuss several macroeconomic concepts. First instructors can discuss how the citizens of Tra-La-La could benefit by using a stable currency rather than functioning as a barter economy. Instructors can then discuss how the bottle caps are used in this episode as a medium of exchange, a unit of account, and a store of value. "The Land of Tra-La-La" also provides an excellent illustration of the effects of hyperinflation. Instructors can use this episode to highlight the difference between inflation and hyperinflation and to discuss the nations throughout history that have experienced hyperinflation in their economies. (4) Instructors can also see if their students can identify the increases and decreases in the money supply throughout the episode and how these relate to modern expansionary and contractionary monetary policy.

IV. Interest

Futurama is a science fiction comedy from some of the creators of The Simpsons. The main character, Fry, was cryogenically frozen on New Year's Eve, 1999, and awoke 1,000 years later. The first five seasons of the show are available on DVD, and a set of new episodes is being released straight to DVD.

The episode "A Fishful of Dollars" (season one, episode six) begins with Fry's discovery that in the year 3000 advertisements are beamed into dreams. After seeing an advertisement for Lightspeed Briefs (high-end underwear), Fry and his friends go shopping. Fry decides to buy a pair of $30 Lightspeed Briefs, but discovers that Visa disappeared 500 years ago, American Express went out of business 600 years ago, and the store does not take Discover. He has no cash, but finds that his old bank still exists. A visit to the bank reveals that the $0.93 cents he had in his account has, over the course of 1,000 years at 2.25 percent interest, grown to $4.3 billion.

This presents an opportunity to discuss interest, present value, and future value. Is the calculation in the show correct?

FV = [PV(1 + r).sup.t] = [$0.93(1.0225).sup.1000] = $4,283,508,450

It appears so. Even a small amount of money, if compounded annually over a long period of time, can grow to an extraordinary sum. It is also worth pointing out to students that they can perform this calculation in reverse and use future values to calculate present values:

FV = FV/[(1 + r).sup.t] = $4,283,508,450/[1.0225.sup.1000 = $.093

That is, to end up with $4,283,508,450 in 1,000 years, one would have to deposit $0.93 today. For a more realistic demonstration of the power of compound interest, instructors can show students the effect of a 5 percent rate of return over 20 years on $10,000 of principle:

FV = [$10,000(1.5).sup.20] = $26,532.98

If this were a country with a per-capita GDP of $10,000 growing at 5 percent for twenty years, then per-capita GDP would more than double over this period. It does not take one thousand years for a country to grow from poverty to wealth.

What about inflation? There appears to be little inflation in the Futurama universe. Either the Fed adopted a zero inflation policy in 2000, or there was a large deflation at some point. A leading brand of men's underwear currently sells for $15 for a three-pack, where as the Lightspeed three pack sells for $30 in this episode. (5) It is reasonable to assume in class that all prices have doubled over this 1,000 year time period. The average annual inflation rate is then 0.0007 percent. Fisher's equation gives us this approximation:

r [approximately equal to] i - [pi]

The real interest rate is approximately the real nominal rate minus the rate of inflation. Students can then calculate the real rate of interest, and the present value of Fry's wealth.

Finally, instructors can discus monetary policy. Using the additive version of the Equation of Exchange:

%[DELTA]M + %[DELTA]V = %[DELTA]P + %[DELTA]Q

For simplicity assume that velocity is constant. We have assumed that prices have doubled, so the percentage change in P is 100 percent. The world of Futurama is one of incredible technological progress and wealth, so there has been a large increase in output. Suppose that the percentage change in Q is 500 percent. Therefore the money supply must have increased by 600 percent--a remarkably restrained policy over a thousand year period. The amount of money supply growth would be even smaller if velocity growth were positive.

V. Non-market Production and GDP

The Simpsons is a popular source of classroom examples. The show follows the lives of the Simpson family who live in the ordinary town of Springfield, U.S.A. The father, Homer, works in a nuclear power plant, and the mother, Marge, is a stay-at-home morn. Homer and Marge have three children: 10 year old Bart, 8 year old Lisa, and an infant named Maggie. The first thirteen seasons of The Simpsons have been released on DVD, and new seasons are being released approximately once per year.

The episode "Marge Gets a Job," can motivate a discussion about household production and how Gross Domestic Product is underestimated because of its exclusion. Although the clip is short, instructors can also use it as a springboard to discuss other shortcomings of using GDP as a measure of well-being. Some examples include: l) GDP does not account for negative externalities, such as pollution, produced by the market, 2) GDP does not account for changes in health or leisure time, and 3) changes in GDP over time do not take into account changes in product quality.

In this episode, the Simpsons discover that their house needs major foundation repair which costs $8,500. When Marge offers to work outside the home to earn extra income, Homer initially protests, insisting that they do not need the money that badly. Eventually the house becomes so unstable, living conditions are hazardous to their children. That same evening, the Simpsons attend a retirement party for one of Homer's colleagues at the nuclear power plant. Marge then decides to apply for the position vacated by the retiree. Although Homer does not like the idea of working with Marge, he finally agrees that extra income is needed.

Marge begins her job search by typing a resume, which reads, "Marge Simpson: Homemaker 1980 - present." Upon seeing this, Lisa suggests a more creative approach to writing her resume. Lisa includes market equivalents to Marge's household production, such as seamstress and chauffer. Many students know from other episodes that Marge also provides daycare services for infant Maggie, prepares meals, tutors Bart and Lisa, and provides other non-market services.

Bartlett and Ferber (1998, 109-125) suggest the value of nonpaid work is a relevant topic but often not included in the typical principles textbook. Instructors can emphasize to students that the exclusion of household production from GDP calculations disproportionately affects women because women, even those who work outside the home, still produce a majority of household work. Although men and women in the United States spend the same amount of time in total work (work outside and inside the home), women work more than men inside the home (Burda, Hamermesh, and Weil 2007, 1-44). Because home production is not counted in GDP calculations, instructors might ask their students to consider whether or not this devalues the work of many women. Alternately, instructors could ask students to evaluate another scene from The Simpsons. In the episode "Bart on the Road," the elementary school participates in "take your children to work day." However, the permission slip reads, "Please note: Homemaker is not allowed as it is not real work. That is why you don't get paid for it."

VI. Unemployment

The Simpsons also provides an illustration of structural unemployment that instructors can use to highlight the differences between types of unemployment. In "Homer's Odyssey," a distracted Homer causes an accident at the power plant. Because this is not the first such accident, Homer's supervisor fires him. Afterwards, the Simpson family reads the want-ads looking for a job that matches his skill set. Lisa suggests a job at the fireworks factory, but Homer says that he cannot work for "those perfectionists." He also dismisses a job as a supervising technician because he is a technical supervisor. Homer goes on a series of job interviews, but none of them are successful. At this point in the episode, Homer is structurally unemployed because his skills are not demanded by the market. This causes Homer to stop looking for work, and he chooses to stay home all day and watch television instead. Instructors can use these scenes to discuss discouraged workers and how their exclusion from unemployment figures cause unemployment rates to be underestimated.

Homer eventually becomes so depressed, that one night he writes a goodbye letter to his family. Realizing he is missing, the rest of the Simpson family searches for Homer, finding him standing on a bridge ready to end his life. These scenes can motivate a discussion of the nonmonetary costs of unemployment such as physical and mental health. The nonmonetary costs of unemployment are estimated to be roughly twice the monetary costs of job loss for individuals (Knabe and Ratzel 2007, 1-16).

As the family approaches Homer on the bridge, a car races by, nearly hitting them. Homer pushes his family to safety, and he suddenly realizes his new purpose in life - to be a public safety advocate. Homer first successfully petitions the city government to place a stop sign at the dangerous intersection near the bridge. As Homer continues his safety campaign, his efforts repeatedly make the headline in the free daily newspaper, "The Springfield Shopper." By the time Homer decides to tackle Springfield's greatest public safety concern, the Springfield Nuclear Power Plant (SNPP), he is a well-known safety expert. Many people in the town demonstrate in front of the SNPP demanding that it be shut down. Indeed, one protester claims that Homer's name is synonymous with safety. The owner of the power plant, Mr. Bums, decides to hire Homer as the plant's safety inspector in order to pacify the public. Mr. Bums tells Homer that his first assignment is to tell the protesters that the plant is safe. Homer cannot do that, but he does promise the crowd to continue his crusade for safety while working in the SNPP. Now that Homer has a skill valued by the market, he is no longer structurally unemployed.

VII. Conclusion

All of these clips have been well received by our classes. Our anecdotal evidence is that students are familiar with all of these cartoons and are eager to watch a short excerpt from them in class. A survey was administered to an auditorium principles of macroeconomics class taught in Spring 2010. This class viewed the video clips from Beavis and Butthead and Futurama during class time. A link to the episode of DuckTales was posted online for optional viewing, and questions were discussed online on the class discussion board. Of the 199 students who responded to a short multiple-choice survey (out of an enrollment of 254), 82 percent report that the use of cartoons in the course helped them understand the concept, remember the concept, or made class more interesting. (6) Twenty-five percent of those surveyed report all three positive evaluations. The clip from Beavis and Butthead was particularly memorable to these students. Although 31 of the students report they do not remember seeing this particular video clip, of the remaining 168 students, 81 percent correctly identify the velocity of money as the concept covered in the video clip. Of the 116 students who report they remember seeing the Futurama clip, 60 percent correctly identify interest as the concept covered in the video. Although this survey provides no evidence regarding the impact of cartoon usage on learning, we do believe it indicates student interest and an overall positive evaluation of this teaching tool.

Chalk and talk continues to dominate the instruction methods of most academics in economics. We hope that the examples of how to use animated cartoons to teach macroeconomic concepts will inspire some instructors to experiment with alternate teaching techniques and as Wilbert McKeachie says, "break the deadly routine of lectures day after day" (McKeachie and Svinicki 2006). For this method to be successful, instructors must draw their students into the lesson segment. A passive viewing of the clip will not be sufficient. We believe that students will receive the most benefit if they are the ones who must conduct a critical reading of the cartoon and identify the concepts the clip illustrates. The student worksheets provided online should help instructors achieve that goal. In addition, instructors can use some of the academic citations about hyperinflation, nonpaid work, and the psychological costs of unemployment to generate further in-class discussion. Although most of these works are too advanced for a principles class to study in their entirety, instructors can distill the key points and make them accessible to introductory macroeconomics students.

We recommend the following when playing these video clips in class. To be most effective, students must understand why they are watching the video. Explain how the video clips are relevant to the learning objectives for the day. Instructors can also explicitly tell students what to watch for, such as "Notice when Homer Simpson stops actively looking for work and becomes a discouraged worker." One should also load the DVD or video clip before class starts. Starting a video clip can take several minutes. An awkward pause during class to load the video can disrupt the pace of the class as well as waste valuable class time. Those familiar with video editing software can imbed any video clip into a PowerPoint presentation. Finally, a brief discussion or lecture after the clip is played can clearly relate the video to the topic at hand.

Today's college students expect their instructors to be entertaining--a skill that is not taught in graduate curricula in economics, but is left for instructors to learn on the job. We hope that the teaching tips provided here will encourage instructors to move beyond the traditional lecture format and experiment with the use of animated cartoons. While about 40 percent of all undergraduates will take at least one course in economics during their college career (Siegfried 2000, 202-204), we can expect only 2 percent of all undergraduate degrees to be awarded in economics (Margo and Siegfried 1996, 326-336). In other words, the majority of introductory economics students will never go on to take more advanced classes in the field. For these students, economics can and should be made fun.

References

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Armstrong, Thomas. 2009. Multiple Intelligences in the Classroom, 3rd Edition Alexandria, VA: ASCD.

Bart on the Road. (The Simpsons.) Dir. S. Scott. Perfs. D. Castellaneta, J. Kavner. Season 7, Disc 3. DVD. Fox Broadcasting Company, March 31, 1996.

Bartlett, Robin L. and Marianne A. Ferber. 1998. "Humanizing Content and Pedagogy in Economics Classrooms," In Teaching Undergraduate Economics. William B. Walstad and Phillip Saunders (eds), New York: McGraw-Hill.

Becker, William E. and Michael Watts (eds.) Teaching Economics to Undergraduates: Alternatives to Chalk and Talk. Northhampton, MA: Edward Elgar, 109-125.

Becker, William E. and Michael Watts. 2001. Teaching Economics at the Start of the 21st Century: Still Chalk and Talk. American Economic Review. 91 (May): 446-51.

Becker, William E. and Michael Watts. (eds.) 1998. Teaching Economics to Undergraduates: Alternatives to Chalk and Talk. Northhampton, MA: Edward Elgar.

Becker, William E., Michael Watts and Suzanne Becker. (eds.) 2006. Teaching Economics: More Alternatives to Chalk and Talk. Northhampton, MA: Edward Elgar.

Branch, A1. 2001. Report: College spending on technology jumps 22.2 percent to $3.3 billion News: noteworthy people, programs, funding, and technological advances in the world of higher education - Brief Article - Statistical Data Included. Matrix: The Magazine for Leaders in Education. June 2001. Retrieved from http://findarticles.com/p/articles/mi_m0HJE/is_/ai_79961307?tag=artBody;coll on January 13, 2009.

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Candy Sale. (Beavis and Butthead.) Dir. Mike Judge. Perfs. M Judge, D. Spade. Volume 2 Disc 1, DVD. Paramount/MTV, April 8, 1995.

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Gardner, Howard. 1993. Frames of Mind: The Theory of Multiple Intelligences. New York: Basic Books.

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Halpern, Paul. 2007. What's Science Ever Done for Us: What the Simpsons Can Teach Us About Physics, Robots, LiCe, and the Universe. Hoboken, NJ: John Wiley and Sons, Inc.

Homer's Odyssey. (The Simpsons.) Dir. W. Archer. Perfs. D. Castellaneta, J. Kavner. Season 1, Disc 1. DVD. Fox Broadcasting Company, January 21, 1990.

Klein, Grady and Yoram Bauman. 2010. The Cartoon Introduction to Economics." Volume One: Microeconomics. New York: Hill and Wang.

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The role of Permanent Income," The German Socio-Economic Panel Study Papers on Multidisciplinary Panel Data Research. 32: 1-16.

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Marge gets a job. (The Simpsons.) Dir. J. Lynch. Perfs. D. Castellaneta, J. Kavner. Season 4, Disc 2. DVD. Fox Broadcasting Company, November 5, 1992.

Margo, Robert and John Siegfried. 1996. Long-run trends in economics bachelor's degrees. Journal of Economic Education. 27(4): 326-336.

McKeachie, Wilbert and Marilla Svinicki. (2006). McKeachie's teaching tips." Strategies, research, and theory for college and university teachers. (12th ed.). Boston: Houghton-Mifflin.

Meszaros, Bonnie and John Siegfried. Eds. 1997. The Voluntary National Content Standards in Economics. New York: National Council on Economic Education.

Pinsky, Mark. 2001. The Gospel According to the Simpsons: The Spiritual Life of the World's Most Animated Family. Louisville, KY: Westminster John Knox Press.

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The Land of Tra-La-La. (Ducktales.) Dir. F. Wolf. Perfs. A. Young, H. Camp. Season 2 Episode 31. Walt Disney Home Entertainment, April 8, 1990.

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Notes

(1.) For example, according to a survey by Market Data Retrieval, 64 percent of two and four-year colleges and universities reported Internet access in the classroom in the 2000-01 academic year. That figure is up from 42 percent two years earlier. The survey is based on a sample of 4,700 postsecondary institutions (Branch 2001 ).

(2.) See Wilson and Korn (2007, 85-89) for an opposing view and a review of the literature on attention span.

(3.) A second episode of Ducktales has a similar story and illustration of inflation. In the episode entitled "Dough Ray Me," a scientist invents a ray-gun that can duplicate objects. Huey, Dewey, and Louie use this ray-gun to duplicate their allowance, and the end result is again hyperinflation. This episode can be used as either an alternate classroom lesson, or a homework assignment, with questions similar to those found in the worksheets.

(4.) See Reinhart and Savastano (2003, 20-23) for a brief policy report from the IMF on historical and modern hyperinflation.

(5.) Other evidence of very low inflation in this episode is the fact that Bender is fined only $80 for shoplifting.

(6.) Complete survey results are available from the authors by request.

R. Andrew Luccasen, Mississippi University for Women

Michael Hammock, Middle Tennessee State University

M. Kathleen Thomas, Corresponding Author: Mississippi State University, Department of Finance and Economics, Mailstop 9580, Mississippi State, MS 30759, Phone: (662) 325-2561, Email: kthomas@cobilan.msstate.edu

TABLE 1.Availability of Cartoons and Content Standards *Cartoon        Episode                AvailabilityBeavis and     Candy Sale             Netflix, Volume 2,Butthead                              Disc 1DuckTales      The Land of            YouTubeT[TM]               Tra-La-LaFuturama       A Fishful of Dollars   Netflix,                                      Blockbuster:                                      Volume 1, Disc 2The Simpsons   Marge Gets A Job       Netflix,                                      Blockbuster:                                      Season 4, Disc 2The Simpsons   Homer's Odyssey        Netflix,                                      Blockbuster:                                      Season 1, Disc 1               Running TimeCartoon        (minutes)       Standard           ConceptBeavis and     1:45-4:42 **    Role of money      VelocityButtheadDuckTales      1:00-20:43      Unemployment       Hyperinflation                               and inflationFuturama       4:08-6:45 ***   Role of interest   Compound                               rates              interestThe Simpsons   7:00- 7:34      Macroeconomy--     GDP                               Income/                               EmploymentThe Simpsons   6:53-8:51;      Unemployment       Types of               13:21-21:57                        unemployment* From the Voluntary National Content Standards in Economicsproduced by The Council for Economic Education in partnershipwith the National Association of Economic Educators and theFoundation for Teaching Economics. Seehttp://www.councilforeconed.org/ for more information.** This entire episode is five minutes and thirty-eight seconds.Shorter clips that avoid most crude language run from 2:21-2:29,and 2:42-4:22.*** A slightly longer clip can be played to include a commercialfor Lightspeed Briefs, the good that allows students to estimateinflation. This clip runs from 0:53-6:45.